Matthew Littleboy’s Post

Moppity Vineyards’ Lock & Key range, the humble entry point to a portfolio peaking with the flagship Escalier, embodies the Australian story of finding opportunity within adversity. The Lock & Key label draws inspiration from Jason Brown’s convict ancestors of the First and Second Fleets, emerging from chains to build a future, mirroring the nation’s evolution. The label artfully unites the story and the wine through embossed keys stylised as vineyard rows, symbolising opportunity, and a keyhole representing both incarceration and freedom, with golden vineyard hills beyond promising a bright future. Crafted on Artisan rPlus material with gold foil and sculptured embossing, the label features a textured, minimalist design that underscores Moppity’s commitment to quality and accessibility, effectively bridging its modest origins with its flagship achievements. For more visit MCC @ https://lnkd.in/g5uDwPrf #labeledwithcare MCC Label WBM - Australia's Wine Business Magazine