Free report on DTMI trends for creators

Real-life examples show the power of one-person media brands. Writers, founders, and creators are turning small audiences into thriving businesses. It’s not about celebrity; it’s about consistency, creativity, and audience trust. https://lnkd.in/er6ptTXj

Newsrooms are retooling for social video, pivoting resources to short-form clips, vertical formats, and creator-led voices. Metrics drive commissioning, while distribution bets shift from feeds to search and messaging. The post Social Video Trends Are Shaping Newsroom Strategies appeared first on Codaily.

Horizon Global - a Horizon Media and Havas JV- positioned at the lower 'holdco scale': can it reshape Media Agency Landscape? With $20B in billings and the promise of being the “first AI-native agency network,” #HorizonGlobal is targeting U.S.-centric advertisers with global ambitions. 👉 For advertisers, the pitch is simple: - Transparency and agility (vs. legacy #holdcos’ bureaucracy) - Global reach with local strength - AI-powered planning and outcomes via #BluConverged But here’s my take: this is as much a bet on client frustration as it is on #tech. Advertisers are tired of complexity and slow processes; they want clarity, #outcomes, and speed. 💡 The bigger question: if Horizon Global works in the U.S., will we see a new type of agency network emerge globally, challenging WPP Media, dentsu, Omnicom Media Group, Publicis Groupe, Interpublic Group (IPG) and the independents? What is your view? Always in-tune, navigating with curiosity and Zeal. #media #advertising #AI #strategy #jointventure Cyrille Frank Minted Bill Koenigsberg Bob Lord Yannick Bolloré Peter Mears

Communities rarely fail because of design. They fade when assumptions drive the content plan. The healthiest communities run on purposeful, member-first content that teaches, connects, and is easy to find. This myth check highlights what actually sustains engagement: ↳ Consistency over volume. ↳ Member voices alongside manager posts. ↳ Evergreen threads organized into findable resources. ↳ Value delivered even to silent readers. Plan clear goals, know your audience segments, keep a steady cadence, organize content with labels and resource hubs, mix formats, reward contributions, repurpose what works, and moderate with care. Measure what resonates and adapt as needs evolve. Khoros helps teams do this at scale with structured knowledge bases, scheduling and management tools, and analytics to surface trending topics and top contributors. Ready to turn content into connection? Request a demo: https://hubs.li/Q03NgnYJ0 #CommunityStrategy #OnlineCommunities #CommunityManagement #Khoros

Beyond the Binge: Rethinking Media Investment 🚀 Media leaders face a paradox: content spend has surged, yet audience attention is fragmenting. As linear TV loses ground, streaming and user-generated platforms are reshaping how audiences engage. Growth hinges on evolving from high-volume output to high-impact content-tailored to platforms, audience behaviors. KPMG brings clarity to this shift with data-driven insights and transformation support. Explore more in KPMG’s latest report “The future of content spend and business models in Media” on navigating the future of media. https://lnkd.in/eCfWQeC7 #KPMGElevate #KPMGValueCreation #KPMGDeals #KPMGStrategy # #ContentStrategy #MediaInvestment #TransformBusiness 

I've seen too many mismatched creator partnerships. Not because the creator was bad or the brand was unreasonable - but because both sides were operating with incomplete information. Brands couldn't see past performance data. Creators couldn't showcase their track records. Everyone was guessing. The best partnerships I've seen happened through referrals - someone saying "I worked with this creator and they were amazing." But that information stays private. It doesn't scale. It leaves incredible creators undiscovered and brands making expensive decisions blind. So we're building something to change that. Transparency. Verified data. Better matches on both sides. I'm running a survey to make sure we're solving the RIGHT problems in the RIGHT way. https://lnkd.in/dP9riYjx #influencermarketing #founderjourney #transparency #creatoreconomy

When Creators Become Media: Evolution of Attention and Trust. We’ve been calling it the “creator economy” for years but that label already feels outdated in almost 2026. These are not outsiders. They’re the new media players, built from within. Creators didn’t just replace journalists or entertainers in this wave, they rewired the value chain of attention. -> In the old model, media power lived in distribution , who owned the channel, currently it lives in relationship who owns the trust. Creators already operate like media conglomerates and that shift changes everything: how influence works, how creativity scales, and how audiences connect. -> For users, the key challenge is finding your creator, the one who speaks to your hobby, or the curated newsletter that lands in your inbox every Sunday with your coffee. -> For advertisers, it’s a new opportunity:to show up where people actually build trust in the spaces that have become their source of truth and stay top of mind in the moments that truly matter. #CreatorEconomy #MediaTransformation #DigitalStrategy Source: emarketer

Digital-first. Audience-second? In the rush to go digital, many organisations risk leaving their audiences behind. Our latest blog explores the pitfalls of prioritising platforms over people — and how to avoid them. From inaccessible PDFs to one-size-fits-all comms, we unpack the difference between being digital and being truly user-centred. If your content isn’t landing with the right audience, this one’s for you. 👉 Read the blog: https://hubs.li/Q03P5Kdb0 #UserCentredDesign #Accessibility #elevenagency #strategyagency

In today's digital landscape, great media production is crucial for engaging audiences. Learn how outsourcing can streamline your process and elevate your content quality. Read more: https://wix.to/2OKf1Yr #MediaStrategy #Outsourcing

The media agency landscape is being redefined — fast. In just six months, we’ve seen more transformation than in the past six years. Consolidations, acquisitions, AI-driven automation, and shifting advertiser relationships are reshaping how media agencies operate and deliver value. In their latest blog, Forrester's VP, Group Director Keith Johnston and VP, Principal Analyst Jay Pattisall break down the three forces driving this change. - Power: Buying power emerges as a balancing power - Precision: Media activation moves from manual to automation - Production: The line blur between content and context