AB InBev’s Post

Budweiser China’s “Barely Noticeable” campaign brings its refreshed brand identity to life in an unexpected way. Playing on the subtle evolution of its iconic red packaging, Budweiser layered its old and new colors to hide scannable messages in digital billboards across the biggest cities in China – rewarding observant fans with instant prizes, discounts, and free products. From media takeovers to retail activations and social promotion, “Barely Noticeable” meets consumers where they are to bring more moments of celebration and cheers. Learn more: https://lnkd.in/eY2qy6eT #FutureWithMoreCheers