From the course: UX Writing Fundamentals: A Comprehensive Guide to UX Writing

Welcome

From the course: UX Writing Fundamentals: A Comprehensive Guide to UX Writing

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Welcome

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(gentle upbeat music) - Are you a seasoned UX professional, a copywriter looking to transition into user experience, or a technical writer entirely new to the world of UX? Regardless of your experience with professional writing in UX, this course is designed to introduce you to the exciting world of UX writing. UX, or user experience, is critical for any business looking to attract and retain a loyal customer base in today's digital age. The field has grown exponentially over the past two decades as more and more of our lives are spent on screens. And while many UX disciplines focus on graphical elements or product layout, UX writing focuses on the words that people interact with. This course explores the basics of UX writing from crafting engaging microcopy, and using words to build rapport with users, to writing with the proper voice and tone for your brand. Whether you're looking to expand your skillset, or enter the field for the first time, this course will provide you the knowledge you need to create outstanding user experiences using the power of words. I'm Brooke Rahn, an educator and UX writer. I've designed courses for Fortune 500 companies and small businesses. I'm excited to introduce you to the fundamentals of UX writing. While this course will be great for people new to UX writing, even seasoned veterans might find something new to consider. Is your UX writing properly aligned with the audience? Is the UX writing adequate for diversity, equity, and inclusion? Is your UX writing properly deployed for accessibility and the needs of every user? UX writing is a powerful tool for creating digital experiences that engage, inspire, and inform. As we work through this course together, my hope is that you will develop a passion for UX writing and creating user experiences that are inclusive, accessible, and connect with your users. If you're ready to dive into the world of UX writing, let's begin.

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