From the course: UX Foundations: Style Guides and Design Systems
Join today to access over 24,900 courses taught by industry experts.
Who in a company uses a style guide?
From the course: UX Foundations: Style Guides and Design Systems
Who in a company uses a style guide?
- The style guide exists to help anyone who's communicating with the rest of the world on behalf of your organization. That typically breaks down into three groups, agencies, freelancers, and internal content creators. If you hire agencies to create content for your site, run marketing campaigns, or produce print literature these agencies will use the style guide to get up to speed with your company's brand requirements and required tone of voice. The style guide is also a great way to reign in over enthusiastic agencies who want to change things up too much. While it's great when an agency challenges your preconceptions, for instance by creating an ad campaign that's edgier than you might typically accept, going against your core tenets is unlikely to work well. The style guide sets the boundaries for the types of creativity you expect from your agency partners. Freelancers who you bring in-house to work alongside…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.