From the course: User Experience for Web Design
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Make comparisons easy
From the course: User Experience for Web Design
Make comparisons easy
- On e-commerce sites another use for category pages is to help customers compare between similar products that you offer. By listing all the items of one type, you can help people choose the one that's right for them. The best way to help people compare things is to emphasize the differences. What's the difference in price, size, quality, and so on. Obviously, knowing what differences your customers are likely to care about allows you to better help them make those comparisons. Comparison tools don't have to be complex. Sometimes the easiest thing to do is to show thumbnail pictures and then list the key attributes. For instance, here on our florist site, the key attributes that people care about might be scent, color, container type, and cost. Listing these three arrangements side by side allows people to compare and choose based on what we know is important to them. Emphasizing the differences is important for content-based sites, as well as for e-commerce sites. When you write the…
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