From the course: Understanding Social Media Algorithms for Creators

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The Pinterest algorithm

The Pinterest algorithm

From the course: Understanding Social Media Algorithms for Creators

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The Pinterest algorithm

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- Pinterest is both a search engine and a social media platform, so you need to optimize your content, both for search and for what people might see in their feed. What people do see when they search or in their feed is a combination of the keywords that a particular post has inside of it, but also what pins they have interacted with in the past. You want to try and make your pins interesting and intriguing so people are more likely to engage with it, and the more people who do engage with it, that sends signals to the Pinterest algorithm that your content is of high quality and that it should be served to more people. That is essentially how you grow on Pinterest. Pinterest also have four main ways that they categorize your content. The first is domain quality. They assess how well your website as a whole performs when links are shared on the Pinterest platform. When you share links back to your website, does it get a lot…

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