From the course: Understanding Augmented and Virtual Reality: An Introduction
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Virtual reality for real results
From the course: Understanding Augmented and Virtual Reality: An Introduction
Virtual reality for real results
- Every business exists to create value. So if you plan on incorporating virtual reality in your business, it needs to make money. So how does VR drive ROI? In this lesson, I'll show you how VR is being used to drive sales, measure success, and even save lives. And I will share use cases that can be applied to almost any industry. So first, let's examine the power of virtual reality. Did you know that simply by perceiving yourself as Einstein in VR makes participants actually feel smarter and score higher on tests? A study by the University of Barcelona in 2018 found just that. VR has the power to change your perception, impact your learning and behavior, and effectively rewire your brain. Naturally, this makes VR very powerful for education and training. It also makes it a great sales tool. The reason is because of the realness of VR. Bank BNP Paribas uses VR to train its bank tellers and investment advisors, to…
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