From the course: Strategic Content Marketing: Attract, Engage, and Retain
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Setting up a content calendar
From the course: Strategic Content Marketing: Attract, Engage, and Retain
Setting up a content calendar
- Do you ever wish there was just a little content fairy who showed up and created the right content at the right time? Yeah, me too. Despite our hopes and dreams, there is no such fairy, but there is a handy tool called a content calendar, and today I'm going to walk through what a content calendar is and how you can set one up to turn your content marketing wishes into a reality. At its core, your content calendar is a way to track what content you will create and when you will deliver it. It's similar to an editorial calendar at a magazine or a programming schedule at a TV network. To set up your content calendar, you need to track some basic information. It's essential to track the idea or topic, the person or team responsible, the planned formats, and the key delivery dates. It's also useful to track where the content will be promoted. For example, your company may promote several times a day on Twitter, a few…
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