From the course: Stakeholder Communication Strategies that Stick
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Set your communication objectives
From the course: Stakeholder Communication Strategies that Stick
Set your communication objectives
You are preparing for your first stakeholder communication. You are ready to do a brain dump of everything that has happened with your project. You start typing away on your keyboard and three paragraphs later, you've written an essay-style update that reads like a stream of consciousness. Even if your project prose resembles that of Shakespeare, your soliloquy lacks a clear objective. Instead of overwhelming your dear readers, focus on providing updates that capture attention and drive action. In this lesson, you'll see how to establish specific and measurable objectives so that your communications read hot off the press. The first communication objective is to increase awareness. By sending a thoughtful stakeholder communication, you are drawing attention to your work. Like a successful campaign or Super Bowl commercial, your project stakeholder communication brings visibility to your work and keeps it top of mind. Your second objective is to improve stakeholder understanding of the…
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