From the course: Shopify Essential Training

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Customize the checkout page

Customize the checkout page - Shopify Tutorial

From the course: Shopify Essential Training

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Customize the checkout page

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- [Instructor] You might think that your homepage is the most important page on your site, but I'd argue that it's the second most important page. The most important page is probably the checkout page, because it's the final gate before you exchange your products for your customer's cash. The checkout is also where we want to make sure that you're collecting marketing information from your customers. This is really the only place to collect this information in a Shopify store. I'm going to use a test store in Shopify, which we haven't seen yet in this course, to show new functionality that wasn't previously available. You can get to the checkout settings from settings and then checkout. Let's go through a few of these settings. It's worth making sure that you're collecting the essential information from your customers, without overloading them with options. First, let's choose a way to contact our customers. I personally like the option to let customers choose between a phone number…

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