From the course: SEO Foundations
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Outlining content optimization - Google Analytics Tutorial
From the course: SEO Foundations
Outlining content optimization
- Content optimization is the process of continually improving the quality and relevancy of the words, pictures, and everything else that shows up on your pages. It's important to understand how both people and search engines interpret what makes good content. So first, let's go through how you and I might, as human beings, read a piece of content and figure out what it's all about. Let's take a look at an example page from our sample website for this course. Now, let's pretend that someone gave us this page and asked us to describe what it's all about. What would we look at? Well, we'd probably start by reading. Looking up here at the top, we see the text, "Explore California," and the menu contents tell us that we're probably on some kind of travel website focused on California. Down the left side, we see some highlighted trip options. And when we get to the meat of the page, we see a big title of "Backpack Cali" and…
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