From the course: SEO Foundations
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Analyzing keywords and links - Google Analytics Tutorial
From the course: SEO Foundations
Analyzing keywords and links
- When we're measuring our SEO efforts, analyzing the different links and keywords that are helping us rank and bringing us visitors is an excellent place to start. Although there are lots of tools out there that can help, for this video, we're going to use Google Analytics and we're going to make sure that we've linked our Google Analytics and Google Search Console accounts together. Once linked, if you go to the Search Console queries report from the acquisition menu you'll see the different keywords that have driven traffic to your site from Google over the adjustable time period with information around clicks, impressions, click-through rates and average positions. One thing to look for are keywords with high impressions and low click-through rates. This means that while you're showing up in search results nobody's clicking on your listing. This is worth taking a closer look. Remember you can tweak your titles and…
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