From the course: Sales Strategy: Building Relationships to Successfully Sell

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Define and create your buyer persona

Define and create your buyer persona

From the course: Sales Strategy: Building Relationships to Successfully Sell

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Define and create your buyer persona

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- Have you ever been on a dating app? Look, I've been married long before dating apps existed, but I hear the principles of dating in a virtual world or in person are pretty much the same. You ask questions like, what's your favorite food? What do you do for fun? What are your future aspirations? Well, why do we ask these questions? to understand if you're a good match. When you're dating, most of you are looking for a long-term fulfilling relationship. That's why you ask so many detailed questions. You're uncovering great initial alignment, because you understand the greater the initial alignment, the greater the likelihood of a successful long-term relationship. Guess what? Business and sales relationships are no different. The greater the alignment you have with a customer, the greater chance you have at building a successful long-term relationship. The first step is to look at yourself. The greater your…

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