From the course: Sales: Handling Objections
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A plan to handle sales objections
From the course: Sales: Handling Objections
A plan to handle sales objections
- We've been told that we should expect to hear an objection or two whenever we make a sales presentation to a buyer. It's a part of the sales process, right? Successful salespeople take the time to plan, prepare, and anticipate what those questions or issues could be. We always need to be ready. I've been in sales my whole career. I've made thousands of sales calls. For those I've trained, I've preached about the importance of being prepared and knowing what to anticipate. However, even to this day, when a buyer does raise an objection to me, deep dow, I want to say, "Oh, come on, give me a break." You know why? It's because we're human. We're excited to make a presentation and we want to make a sale. The reality is we can feel that objections are a negative response and often handling them isn't easy. Yes, even for the most seasoned professionals, myself included, handling objections can test the best of us. However…