From the course: Programmatic Advertising Foundations (2020)
Join today to access over 24,900 courses taught by industry experts.
Data and behavioral targeting - Adwords Tutorial
From the course: Programmatic Advertising Foundations (2020)
Data and behavioral targeting
- [Instructor] Data and behavioral targeting. Here's a question, Would you rather see relevant ads targeted to you and your interests, or general, nonspecific ads meant for everybody? I think I know the answer to that. And according to the Internet Advertising Bureau, the simplest definition of programmatic is "the process of buying and selling digital media "in an automated fashion." Well, this is very simple, but it puts programmatic into a somewhat understandable framework. Anytime you automate the buying and selling of digital ads, that is programmatic. The programmatic system that you are likely most familiar with is search engine ads. These ads show above the search results when people search using specific keywords. Of course, the search ads are relevant and targeted, as they are triggered by the words you use to search with. What is referred to as programmatic advertising takes this targeting to the next…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.