From the course: Practical Design Thinking

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Solution: Create a primary and secondary persona

Solution: Create a primary and secondary persona

From the course: Practical Design Thinking

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Solution: Create a primary and secondary persona

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- [Presenter] Considering the focus and goals of our example project, I'd be surprised if you didn't come up with a primary persona who's a mountain biker, and a secondary persona who's a trail maintainer. When we build a solution, it's likely that we'll be aiming it at mountain bikers and it'll have elements that are also used by the trail maintainers. Remember when I said that you can meet other users' needs, even if you don't specifically list that user out? Well, in this situation, it's likely that walkers, runners, people exercising their dogs, in fact, pretty much everyone else using this trail system, will have similar needs to the mountain bikers. Unless your research showed otherwise, it's okay to use a mountain biker as our primary persona and build with them in mind. The primary persona that our team decided to build for is Taylor the Trailblazer, who's an advanced rider. Taylor is competitive with her friends on the trail and rides to stay in shape. She cares about her own…

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