From the course: Practical Design Thinking
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Creating problem statements
From the course: Practical Design Thinking
Creating problem statements
- With all the observation data sorted into columns in the experience map, it's pretty easy to identify the areas of the current interaction that are causing problems for users. The pain points. Anytime you solve a pain point, you'll create a more satisfied and more engaged customer. If you can solve pain points that users didn't even know they had, you create delight. And that's the sort of thing that causes customers to recommend you to their friends and colleagues. We're going to need a list of these pain points. I've found that a great way to extract pain points from an experience map is to get the people who created the map to dot vote. Dot voting involves giving every team member a small number of sticky dots, say, five or six dots each. Team members can choose where to put the dots. They can put them all on one issue if they think it's really important or split their dots over a couple of different issues, or place one dot each on several different issues. Everyone dot votes at…
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