From the course: Practical Design Thinking

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Challenge: Create a primary and secondary persona

Challenge: Create a primary and secondary persona

From the course: Practical Design Thinking

Challenge: Create a primary and secondary persona

- It's challenge time again. This time, we're making assumption personas. Here's the process I'd like you to follow. First, as a team, gather all the attributes of the initial study participants that you think are relevant and helpful to describing them. For our specific example, a relevant attribute might be how long they've been a mountain biker for. The size of the house is probably completely irrelevant. Of course, if we were building a real estate related app, things might be the other way round. Some of these attributes might already be on your experience map, but most likely, you'll want to go back to your notes to do this. Write each attribute on a sticky note. Stick all the notes on the wall, and start sorting them into similar groups. Once you have these groups of attributes, you're ready to start creating your assumption personas. Use index cards or another small piece of paper so that you don't get too carried away. There's no point going into too much detail when our…

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