From the course: Overcome Any Sales Objection Using Reframing
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The price objection
From the course: Overcome Any Sales Objection Using Reframing
The price objection
- So let's start with the hardest objection to overcome, the money objection. I can't afford it. It's not worth that much. That's too expensive. Those are a few examples, but we've all heard it before. We know exactly what it is when we hear it. So how can we use reframing to overcome this objection? Well, I actually think this objection is the most suited to reframing. This is a very hard objection to overcome because you're talking about people parting with their money, which we as humans hate doing. And hence, we have a very strong anchoring bias to it. So what are they saying when they object to the cost? They're saying the cost doesn't outweigh the value. The amount of money that you want is more than the value I feel I will receive. But that's perception, right? Things cost as much as people are willing to pay for it. On the day of filming this, the Salvator Mundi art piece by Leonardo da Vinci is the most…
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