From the course: Nano Tips to Build Authority on LinkedIn with Shadé Zahrai & Jasmin Alić

Adding value to your network - LinkedIn Tutorial

From the course: Nano Tips to Build Authority on LinkedIn with Shadé Zahrai & Jasmin Alić

Adding value to your network

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- If you want to establish yourself as a trusted voice on LinkedIn, don't make it about you. It's about them, your audience, your network. The real question isn't, what do I want to share? It's, what value am I bringing to someone else's day? Sure, it's tempting to post about your wins or push your services, but if you want to stand out as a true authority, you need to flip the script, make it about their challenges, their goals, and their needs. Ask yourself, what burning question can I answer? What insight can help them move forward? What problem can I solve? When your content is useful and generous, you tap into the psychology of reciprocity. You build trust, goodwill, and influence, powerful currencies in the digital age. So before you hit post, ask yourself, if someone thanked me for this, what would they say they gained? That one question will shift your content from self-serving to truly impactful, helping position you as the go-to voice in your field.

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