From the course: Nano Tips for Simple and Quick Decision-Making with Lisa Bodell

Reduce bias in decision-making with AI

- Do you ever get worried that bias might sometimes affect your decisions? You know, AI helps you make more objective choices by flagging blind spots and offering insights your best team brainstorms just might miss. With incredible power to crunch data, AI cuts through personal bias and delivers decisions based on cold, hard facts. For example, PepsiCo uses AI to analyze consumer data and discovered a bias towards traditional demographics that overlooked emerging consumer groups. Now, based on this, they shifted their marketing to reach a more diverse audience, and they addressed their bias head on. Here's how you can do it. First, prompt AI for bias. Say, point out any biases in this decision you just made. AI will call out your blind spots and hand you a cheat sheet for missed opportunities. Second, ask AI for next steps. Say, given the state of my business, what two things should I do next? AI will give you a game plan so you'll know exactly what steps to take for the future. And third, have AI make you a feedback checklist. Tell it to create a checklist for future decisions to avoid bias. It'll generate a list of things to keep an eye on, and in the future, you'll spot these biases before they even happen. Use these tips to make decisions so objective that your team will feel like superheroes, powered by data-driven decisions with unbiased analysis. Let AI give you a clearer, balanced perspective that let you move forward without fear.

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