From the course: Marketing: Copywriting for Social Media
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Write copy for Twitter
From the course: Marketing: Copywriting for Social Media
Write copy for Twitter
- [Instructor] Did you know that over 500 million tweets are published every single day? Twitter continues to be one of the greatest opportunities for brands looking to capture the attention of their customers online. But unless you're a public figure or celebrity, it can be hard to stand out. Twitter is also a unique platform because it only allows up to 280 characters. So short, yet powerful copywriting is even more important here. Here are some ways to master your copywriting skills on Twitter. First, consider your formatting. Formatting on Twitter matters. Many businesses make the mistake of trying to squeeze in as many URLs, calls to action, and hashtags as possible thinking that will increase their conversion rate, but consider these two company tweets. Accounting Software for SMBs Webinar, #accounting, #bookkeeping, #webinar, #smallbiz, #SMBs, #accountants. Whew! What was your first reaction to reading that…
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