From the course: Marketing: Copywriting for Social Media
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Write copy for LinkedIn
From the course: Marketing: Copywriting for Social Media
Write copy for LinkedIn
- [Instructor] If your ideal audience includes professionals, LinkedIn is where you'll find them. But that doesn't mean that your content can't be fun and creative. Here are three ways that you can create captivating content on LinkedIn. Focus on self-development. It's important to remember why your reader is logging onto LinkedIn. After all, there are so many other social media platforms that they could be using instead. It's likely that they want to network with like-minded professionals or learn a new skill or see what's trending in their industry. It comes down to this professionals use LinkedIn because they want to better themselves and grow their careers. So everything that you post should answer the question, how will this post help my reader grow? The self-development value should always be clear in every post. You may even want to consider using terms associated with personal growth, peppered into your…
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