Marketing Communications
With Deirdre Breakenridge
Liked by 6,790 users
Duration: 1h 33m
Skill level: Beginner
Released: 7/11/2017
Course details
In today's media landscape, consumers decide how and when they want to receive information. As a result, it's crucial for marketers to have a robust understanding of how to design and execute a marketing plan that resonates with audiences—as well as how to measure the results. In this course, learn how to chart your own marketing roadmap. Join marketing expert Deirdre Breakenridge as she explains how to research your marketing communication needs, craft a marketing plan that helps you connect with your audience, and leverage PR, social media, and email marketing strategies. Plus, she discusses how to launch your campaign, and track your program through a measurement dashboard.
Skills you’ll gain
Earn a sharable certificate
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Meet the instructor
Learner reviews
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Jason Thompson
Jason Thompson
Distribution Specialist @ Runnings | Copywriting, SEO, Social Marketing
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Mohamed Faris
Mohamed Faris
BSc International Business Management Student | Sergeant at Arms, Toastmasters International | Aspiring Global Business Leader
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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