Managing Brand Reputation
With Goldie Chan
Liked by 2,146 users
Duration: 27m
Skill level: Beginner
Released: 11/30/2018
Course details
Ongoing reputation management can take many forms. The key is to be organized, proactive, and attentive. In this course, B2C marketing expert Goldie Chan shares how to monitor and improve the reputation of your business's brand. Goldie explains the basics of reputation management and how it compares to public relations. She mentions the places where reviews from customers can be found, and discusses what you can do to help boost the ratings. She shares how to respond to customer comments, whether their feedback was positive or not. Additionally, she talks about how marketing reputation management can be handled by one person or a team of professionals.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
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Showcase on your LinkedIn profile under “Licenses and Certificate” section
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Download or print out as PDF to share with others
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Meet the instructor
Learner reviews
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Jerry L. Garcia
Jerry L. Garcia
Results-oriented professional with strong office management and leadership experience, known for achieving challenging goals. Skilled strategist and…
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Julio Maldonado
Julio Maldonado
Consultor Experto en Búsqueda y Escucha Social | Transformando Negocios con Insights Prácticos | ¿Listo para liberar el potencial de tu marca? 🔍💡
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Salma Fawzy
Salma Fawzy
Social media Strategist | Elevating Brands/Personal Brands through Compelling Storytelling and Content Strategy
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
- Stay up to date Continuing Education Units
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