From the course: Logo Design: Creating Brand Extensions
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Setting up a brand style guide - Illustrator Tutorial
From the course: Logo Design: Creating Brand Extensions
Setting up a brand style guide
- [Instructor] Once you have final brand asset files set up and organized to make usage easier for your client, you want to lay out and design a brand style guide. I have two tiers of brand style guides I want to show you. They're both structured in much the same way, but the first tier is a very simplified format I provide for small business clients or independents, and it explains usage and will help them to manage and use their brand assets I created for 'em without making the process overtly complicated. Now the first one I'm showing you is called ShadowMeter. Now the individual behind this brand, this was actually formally a product of his that I branded for his tech company, but he's gone on and moved on to new work and sold that tech business, but he retained the rights for this product and now he's moving it out into the open source market to help other coders. And so I provided him with a simplified guide because he's not a commercial business, this is something he does…
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