This course, developed and presented by Ian Lurie, really delivers on the fundamentals of successful marketing copy. Don't second-guess your opportunities for excellent performance in our rapidly changing media environment. Set a strong foundation with proven marketing techniques. This is the perfect course for every writer involved in content development.
Learning to Write Marketing Copy
With Ian Lurie
Liked by 14,327 users
Duration: 1h 27m
Skill level: Beginner
Released: 5/30/2014
Course details
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar.
Skills you’ll gain
Earn a sharable certificate
Share what you’ve learned, and be a standout professional in your desired industry with a certificate showcasing your knowledge gained from the course.
-
Showcase on your LinkedIn profile under “Licenses and Certificate” section
-
Download or print out as PDF to share with others
-
Share as image online to demonstrate your skill
Meet the instructor
Learner reviews
-
Cindy Landers
Cindy Landers
Content Strategist and Developer | Creative Writing Student, Full Sail University
-
-
Victoria Orji
Victoria Orji
🌍Aspiring International Trade Specialist | ✍🏾Copywriter for Coaches & Creators | Sharing my growth in trade, communication, and global…
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 3 quizzes
- Learn on the go Access on tablet and phone
Similar courses
Download courses
Use your iOS or Android LinkedIn Learning app, and watch courses on your mobile device without an internet connection.