From the course: Learning Design Research

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Solution: Creating a design research plan

Solution: Creating a design research plan

From the course: Learning Design Research

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Solution: Creating a design research plan

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(upbeat music) - Our challenge was to fill out a KWHL table, based on the objective to create a multimedia campaign that would encourage more voters to vote under the age of 30. How did you do? I'll show you my solution, and you can compare yours. You can download the visual from my chart, and the exercise file's here. We started with the K column, what we already know, filled out for you. If you added more to it, great. Now let's take a closer look at the next column, W, or what we don't know. First, I'd like to know more about the demographic information. Who are these young voters? How many males versus females? Their collective nationalities, income levels and beliefs, education, and more. This is all very important information to help build up the idea of who our audience is. Let's keep going. I'd also like to know what media channels might work best to reach this audience. This will help to have a more…

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