From the course: Introduction to Oracle Cloud Essentials (2024)

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Oracle Advertising and Customer Experience

Oracle Advertising and Customer Experience - Oracle Cloud Infrastructure Tutorial

From the course: Introduction to Oracle Cloud Essentials (2024)

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Oracle Advertising and Customer Experience

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(bright music) - [Instructor] Hello, and welcome to the final part of our product tour, which is the Oracle Customer Experience Overview. Customer Experience, or CX, provides the platform and products necessary to capture all customer touchpoint and interactions and automate the business process from interest and lead generation to the sale and provision of products and services. The major product areas are advertising, marketing, sales, service, and the CX platform. Let's take a look in a little bit more detail. Oracle Advertising helps you reach the right audience in the right environment and measure the impact of your campaigns for total success. You can drive better outcomes through high-quality targeting data, innovative contextual technology, and powerful measurement solutions. Featured products include Audiences, OnRamp and Contextual Intelligence. Oracle Marketing solutions allow you to create targeted cross-channel marketing campaigns, optimize lead generation activities…

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