From the course: How to Plan Your Website
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Write website copy that will appeal to your target audience
From the course: How to Plan Your Website
Write website copy that will appeal to your target audience
- Have you ever read through a website and felt like it was speaking directly to you, that the content of the site reflected your situation and what you were looking for, making you feel as if you were in the right place? In that case, I bet you were much more likely to buy what the site was selling or pick up the phone to call the business. That's the power of good copywriting. It can convert prospective customers into buyers, and it's much more rare than I wish it was on the web. We're going to change that right now. When composing the words for your website, you'll likely write statements about who you are and what you do. A common formula for business is to state we, or I, do, or make or sell, blank for blank so they blank. You fill in the details of your product or service, your target audience, and the results. For example, "We make rechargeable batteries "for outdoor enthusiasts, so they can be in the woods,…
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