From the course: How to Plan Your Website
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Define the website's ultimate goal
From the course: How to Plan Your Website
Define the website's ultimate goal
- Websites can be expensive. They take time to create, and there are fees involved from the nominal cost of registering a domain name, all the way up to potentially large bills from top web professionals. Many people think of websites as a necessary expense of modern business that you just have to have one, and it's going to cost time and money. And that's just to get a site up and running. Maintaining a website is also an effort. I challenge those that think of a website as a money pit to expand their thinking. A well-planned website has the potential to boost your bottom line, and the best way to know whether that's happening or not is to have clearly defined goals for the site. Start by making a list of all the things you hope the website can do for you. That list might include such things as: Make us look professional. Provide a centralized hub for all of our content, such as articles or videos. Demonstrate our past…
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