From the course: Graphic Design Tips & Tricks

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How to transfer your look to a new format

How to transfer your look to a new format

From the course: Graphic Design Tips & Tricks

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How to transfer your look to a new format

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- Hey, everybody, John McWade, senior author here at lynda.com. Today I'd like to talk about what I consider to be a critical design skill, and that's the ability to take a design, or take a look that you've created in one place and transfer it to another place. You may have created something for print, that then needs to be transferred to the web or a brochure that needs to be transferred to a poster, or just a brochure that needs to be transferred from the outside to the inside. And by transfer I mean, repeat the look that you've created. You know, sometimes you just come up with a beautiful thing, the messaging, and the copy, and the images, and the layout all just click, and you look at it and you go, "Wow, that's gorgeous!" And your client looks at it and goes, "Wow, that's gorgeous! "Let's make everything look like that." And if your silent response to that is, "Uh-oh," that's a clue that you haven't really understood what it is you've done. You've just lucked out. So, I'd like…

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