From the course: Digital Transformation for Leaders in the AI Era
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Repositioning transitions into transformation
From the course: Digital Transformation for Leaders in the AI Era
Repositioning transitions into transformation
- Transitions are not the same as transformations. Technology transitions include your new CRM, migrating an ERP to the cloud, or upgrading your customer portals. If your initiative aims to do something better, cheaper, faster or easier, you may be leading a transition rather than a transformation. Now, fear not. In many cases, your big idea can be repositioned as a transformation. Let's say the marketing and product organization recognizes issues with an old e-commerce platform. It has an outdated user interface, limited mobile capabilities, a slow search engine, and only basic reporting capabilities. And let's say they've already started speaking to vendors, researching solutions and even getting pricing. They know you're a leader in digital transformation, and want you to lead the initiative. Before taking the assignment on, you should really review the objectives. They think they know the important features and believe they found a vendor that checks all the boxes, but this is…
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