From the course: Design Powered by Data: Getting Started with UX Web Analytics (2022)
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Event tracking and analysis
From the course: Design Powered by Data: Getting Started with UX Web Analytics (2022)
Event tracking and analysis
- [Instructor] Understanding the context of a user interaction is critical when trying to design a digital experience, whether that is a mobile application, e-commerce website, or a VR game. In this lesson, you're going to learn what event tracking is in the context of web analytics and how to you use it to your advantage when designing a user experience. Simply put, events are user interactions on your digital property other than page loads or screen views. File downloads, link clicks, form submissions, and video plays are all examples of events. Earlier in my career, I was leading an agency analytics team for a U.S. client who also had presence in the Canadian market. One of our key tasks was monitoring the drop-off rates between the different stages of a website application form. The stages were landing page, application body, and confirmation page. The intent of the forum was to provide new customers with a free sample of…
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