From the course: Data Visualization: Best Practices

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The importance of data viz in today's market

The importance of data viz in today's market - Illustrator Tutorial

From the course: Data Visualization: Best Practices

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The importance of data viz in today's market

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- [Instructor] Data, these days it's more valuable than gold and even as you watch this, your data is being mined and manipulated to capitalize on its value. For example, let's assume your watching this on your laptop. Your web browser knows what path you took to get here and can likely predict where you will go next. It's keeping track of your behavior as you move around the web, collecting data at every moment. Your smartphone is storing behavior data, tracking your time spent sitting versus moving, as well as how often you trail off to check a news notification or text a friend. Various apps are following your location, among other things and using that data to determine how to best engage you in the future. Now, while all of this might sound ominous, I'm sure that none of it is a surprise. In fact, many would argue that this has led to greater experiences with the brands that they trust and have learned to avoid the…

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