From the course: Data Visualization: Best Practices

Unlock the full course today

Join today to access over 24,900 courses taught by industry experts.

Question 4: What chart or graph is best?

Question 4: What chart or graph is best? - Illustrator Tutorial

From the course: Data Visualization: Best Practices

Start my 1-month free trial Buy for my team

Question 4: What chart or graph is best?

“

- [Instructor] You've identified your target audience, documented your objectives, and determined what data will best help you meet those objectives. Now it's time to decide which chart or graph will best visualize that data. To accomplish this, let's go back to the example from the previous lesson. You're a marketer, presenting the results of your latest campaign to your peers. You've gathered the following data set, showing traffic to your ebook by channel over the past three months. You've also gathered data, showing how your ebook traffic converted into customers. The fact is that this data can be shown in multiple ways, but not all methods of execution will meet your objectives. To identify the best charts or graphs to use, start with your broadest objective, and get more granular from there. For example, the broadest objective is to determine if the campaign was a success or not. This means you need to show…

Contents