From the course: Data Ethics: Managing Your Private Customer Data

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Utilitarianism

Utilitarianism

- Deontological ethics clearly defines right from wrong. This objectivity makes it easy to answer moral questions in a uniform way. But as you can imagine, a lot of people disagree with this approach. To them, it seemed like occasionally there was a moral justification for lying. Your duties shouldn't be so rigid that you end up doing things that seem cold or unjust. That's why two philosophers, Jeremy Bentham and John Stuart Mill, came up with a competing theory that they called utilitarianism. Here, instead of focusing on absolute duties, you look to see if the action's harm exceeds its benefit. They called this the greatest happiness principle. So instead of thinking in terms of strict duties, you should instead ask yourself to what extent your action increases or decreases the total happiness of everyone involved. Deontology and utilitarianism often contradict one another. Do the ends justify the means, or should…

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