From the course: Data-Driven Learning Design
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What learning and development (L&D) can learn from marketing data
From the course: Data-Driven Learning Design
What learning and development (L&D) can learn from marketing data
- I'm sure you've had this happen to you. You Google an item such as a pair of shoes and suddenly, ads for that brand appear to follow you on your Facebook or Instagram page. Or maybe you make an online purchase and now you'll receive emails for things to compliment what you bought. How does this happen? Are they spying on you? Well no, marketers use data from what are called cookies. A cookie is a tiny piece of embedded code used to identify you and allows for the tracking of digital activity. Overtime, marketing tools analyze billions of interactions and learn more and more about our behaviors and our preferences. These online actions are refer to as digital body language. This is a term written extensively about by Steven Woods, former CTO of Eloqua. Basically, marketers are using the data generated from cookies and other web metrics to gather a variety of information about your digital body language. This could…
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