From the course: Data-Driven Decision-Making for Business Professionals
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Presenting data through the use of storytelling
From the course: Data-Driven Decision-Making for Business Professionals
Presenting data through the use of storytelling
- If I asked you about a popular nursery rhyme from your childhood, do you think you could at least tell me the plot of the story even if you don't remember all the details? I can remember at least a couple of stories where the princess is rescued by the galleon Prince with good triumphing over evil. Now, what about if I asked you about the marketing report from second quarter of last year? Could you tell me about it or even a highlight or key takeaway? If we bore people with too much facts and information and fail to make that needed connection to what our data is telling us, then we fail to use the power of our data to give you a tool, to help when explaining your data conclusions. I want to talk about storytelling. Storytelling helps to provide the emotional connection to the data you are presenting. Now I'm not talking all sad and sabi type. I'm talking about what people remember, what resonates with them. You'd…
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