From the course: Customizing Type: Creating Wordmarks That Work
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Kerning and tracking - Illustrator Tutorial
From the course: Customizing Type: Creating Wordmarks That Work
Kerning and tracking
- All right, you guys. So now what we're going to talk about is we're going to talk about this idea of things being default versus owning every single like little ligature typeface shape. Because yes, when you click the type piece and you spell out your name, and today we'll do Portland, Oregon. You spell out Portland, and then Oregon, and then USA, you're at the mercy of what the sort of program will spit out for you. Its default, right? Now, for a youngster, this should be groundbreaking because this should show you... Like right away, what we're going to teach you here is that default is a dangerous, dangerous thing, you know? And that the idea that you click it, you just type it out, and that's just what you have, I don't know, that is just the beginning. You're just getting the stuff on the page just ready to play. Like, you're just putting the stuff in the mixing bowl. You haven't even started to mix it yet, right? Once you get past that default, you can start getting into these…
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