From the course: Customer Journey Mapping with Generative AI

Unlock the full course today

Join today to access over 24,900 courses taught by industry experts.

Tell your customers a great story with these 10 rules

Tell your customers a great story with these 10 rules

From the course: Customer Journey Mapping with Generative AI

Start my 1-month free trial Buy for my team

Tell your customers a great story with these 10 rules

“

- [Instructor] Even with the tools that AI delivers, you need to be excellent at storytelling to open doors and keep them open and elevate your career. Others might just be using tools. The ability to create is unique and it's human. AI is not able to do this for you yet. So, it's so important to use the rules of great story so you can create them for you, your brand, and your company. These are my 10 commandments of great stories. You might've seen this in my other training, especially the one on sales stories across the customer journey. And it's just as important here. First, know your audience, right? You think you're going to be all things to all people, you can sell globally right off the bat? No, start small. Own a niche. Answer questions and problems that people have in one particular segment of the market. Facebook didn't start with billions of people. They started with one college campus. Apple was focused on artists and creatives, and then they spread. Second, disrupt…

Contents