From the course: Customer Insights and Consumer Analytics for Organizations: Tools and Analysis
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Explore customer behavior with Power BI
From the course: Customer Insights and Consumer Analytics for Organizations: Tools and Analysis
Explore customer behavior with Power BI
- [Instructor] In this video we're going to look at how to perform exploratory analysis in Power BI. So, I'll show you some ways to look at your customer insights data so you can identify some patterns. So first off, let's connect to our data, so if I go to the home ribbon, get data, come down to Tech CSV, and I have my file set up on my desktop, exercise files, and the data directory, and we're inside of that now, so we can see the ci-data.csv, and let's click open. And so that'll pull up the data, and then we can just click load to bring that data in, and now we can see that our fields bring our data in, so we can begin to activate that data into our visualizations. Now, let's put together a stacked column chart. So, as you come over your visualizations, you can see that you get a little tool tips so you can see what's what, so I just want to add a stacked column chart to my screen. So I'm just going to go ahead and just click it one time, and then that will bring it over onto the…
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