From the course: Creating Your First Marketing Videos on LinkedIn Nano Tips with Shay Rowbottom
How to write an effective LinkedIn headline
From the course: Creating Your First Marketing Videos on LinkedIn Nano Tips with Shay Rowbottom
How to write an effective LinkedIn headline
- Your headline on your LinkedIn is that little blurb of characters that appears just under your profile name, and it's also visible out on the platform when you are commenting on other people's host. So it is the most important, most valuable real estate of your LinkedIn profile, 'cause it's the most seen. And I have a formula that I teach that you are going to be filling out for yourself to ultimately apply to your LinkedIn headline. I help X accomplish Y using Z. The X is going to be your target market, the Y is going to be the problem that you solve for them, and Z is going to be the mechanism for how you solve it, or I also like to look at Z as an opportunity to touch on an objection that your prospects often have. So Z can also be explaining how you provide the solution without X, Y, Z objection that you typically get on the phone.
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