From the course: Creating Effective Video Product Shots

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Why use a hand model?

Why use a hand model?

(upbeat music) - You know, a great way to add very natural movement to a product is by using a hand model. Nothing's going to mimic how the customer themselves are going to interact with a product, then at least in video than having it in an actor's hands. - Absolutely, it's great to show how it operates and how the customer's going to interact with it. Just like here, like I'm going to push this. It'd be nice to see how easy that is to work, right? So, it's showing that ease of use. - It, maybe not as important for makeup, but a lot of other things is scale. It's a big selling point for a lot of products is their size. Is it small enough to fit in your hand? Is it small enough to fit in your pocket - When you decide to use a hand model, make sure they are camera ready. Now, what that means is they need to be manicured and it's usually better to use like a neutral polish or sometimes no polish at all. Most of the time…

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