From the course: Creating and Giving Business Presentations

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Identify your three key presentation messages

Identify your three key presentation messages

From the course: Creating and Giving Business Presentations

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Identify your three key presentation messages

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- We know from the world of neuroscience that our short-term memory is very limited. On a normal busy day at work, this means that your audience will only remember a small amount of things from your presentation, maybe as little as 10%. Let that sink in for a second, 10%. This means that we have to work really hard to make our key messages stick. Now, most presenters leave what their audience remembers completely to chance, but what if I told you there was a way for you to influence what it is that they remembered? You can do so by choosing three key messages and creating powerful, emotional moments around each of them. This makes them more memorable for your audience. These should be connected to our North Star message and be important and valuable to our audience, not us. For our CMO, it's fairly obvious that we need to share the three ideas that we believe could protect $1 million of revenue in the next 12 months. They could be use ad content, such as reviews and testimonials from…

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