From the course: Creating a Culture That Inspires Your Employees
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Raise your banner
From the course: Creating a Culture That Inspires Your Employees
Raise your banner
- More than any time in the history of the world it seems, employees are craving meaningful purpose-driven work. It's all over the headlines. That works should lead to some social good is no longer reserved for non-profits. Across the last decade, we've seen the rise of big corporations and social entrepreneurship. As employees demand more from their companies than just vague commitments about community investment and social responsibility. Today, the mandate from employees is clear. They want companies with social purpose, companies that integrate social good with economic goals. And if you can do this well, you'll put your employees on mission together. Social purpose flows out of your cultural ethos. And knowing what you're really about, knowing your cultural ethos will not only help you get the right folks hired it'll help you keep them on mission together. So how exactly do you get folks on mission together? Well…
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