From the course: Content Strategy in the Age of AI

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Creating an AI (agentic) brand expert to write your content

Creating an AI (agentic) brand expert to write your content

From the course: Content Strategy in the Age of AI

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Creating an AI (agentic) brand expert to write your content

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We've already used Gemini, NotebookLM, and ChatGPT to create audience personas and research the eyewear industry. So it likely comes as no surprise that these are great tools for scripting and researching all types of content for our YouSpecs campaign. For example, if we wanted to draft a script for a 60-second explainer video about YouSpecs, it can be as simple as prompting Gemini to write a 60-second explainer video script about YouSpecs, an innovative prescription eyewear company that lets customers design entirely unique glasses and sunglasses for only $89 per pair. Target an audience of young tech-savvy millennials and Gen Z as well as budget-conscious consumers. As usual, a decent foundation is laid within seconds, providing a thought starter script to work from. But what if the AI could go beyond a decent foundation? This is where AI agents come in. An AI agent, also known as Agentic AI, is an AI bot trained on a narrow set of information to become a subject matter expert that…

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