From the course: Content Strategy in the Age of AI

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Automating content marketing with AI

Automating content marketing with AI

From the course: Content Strategy in the Age of AI

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Automating content marketing with AI

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We just learned how Mailchimp leverages AI to deliver more successful email campaigns, but this is just one of the many marketing automation platforms weaving AI into their feature set. So to round out this course and ensure that your content strategy only relies on the best-in-class solutions, let's explore other tools worth considering on your journey. Let's start with Brand24, an AI-enabled social listening tool that gives you real-time access to brand mentions throughout the internet, including social media, news, video, podcasts, reviews, and much more. Their AI-driven features include AI-powered brand reports that identify key mentions online, alert you of reputation emergencies, and provide recommendations to improve your strategy; a personal AI brand assistant. Remember when we looked at NotebookLM, this assistant is very similar, but it's constantly learning from every moment that your brand is mentioned online to provide real-time insights and guidance. This allows it to…

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