From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
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Proven segmentation strategies
From the course: Conquering the Inbox: Build a B2C Email Marketing Strategy
Proven segmentation strategies
In the early days of email marketing, it was common practice for a company to send all of their emails to only one large list. The goal was to send to as many people as possible with the hope that at least someone would buy. Thankfully, there are much more sophisticated list management tools and techniques available these days that you can take advantage of, making your emails much more effective than they ever could have been with that old school approach. In this lesson, you'll learn some of the most powerful segments you can create. These segments can receive more relevant and personalized information, which will lead to more sales. The first segment is based on subscriber engagement. It's one of the most basic segmentation strategies. Engaged audiences are those who consistently open, click and convert on your messages. Conversely, you can also find the segment of those who are not engaged and send to them less frequently and ultimately removing them from your email program. This…
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